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Pet Ritualby Animal Deluxe

Privacy Policy

Last updated: April 2026

Privacy Policy

Pet Ritual App
Operated by Animal Deluxe Trading LLC

Effective Date: [18.04.2026]

1. Introduction

This Privacy Policy describes how Animal Deluxe Trading LLC (“Company”, “we”, “us”, “our”) collects, processes, stores, and protects personal data in connection with the Pet Ritual App (the “App”).

We are committed to complying with applicable data protection laws, including:

  • The EU General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679)
  • The UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL)

By accessing or using the App, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

For the purposes of applicable data protection laws:

Animal Deluxe Trading LLC is the Data Controller.

Contact:
Email: info@pet-ritual.com
Address: PO Box 56798, Dubai, UAE

3. Scope of Application

This Privacy Policy applies to:

  • Individual Pet Owners
  • Professional Groomers / Pet Businesses
  • Any user creating or managing pet profiles

4. Categories of Personal Data

We collect and process the following categories of personal data:

4.1 Identity & Contact Data

  • Name
  • Email address
  • Phone number
  • Location (city, country)

4.2 Account Data

  • Login credentials
  • User preferences
  • Account activity

4.3 Professional Data (Groomers)

  • Business name and profile
  • Service offerings
  • Portfolio images and content

4.4 Pet Data (Non-Human Data, but Associated to Users)

  • Pet name, breed, age
  • Skin and coat condition
  • Grooming history and rituals
  • Health-related observations (non-medical)

While pet data is not personal data under GDPR, it becomes indirectly identifiable personal data when linked to a user.

4.5 Client Pet Data (Entered by Groomers)

Groomers may input data related to pets owned by third parties. In such cases:

  • Groomers act as independent data controllers for that data
  • Groomers must ensure lawful collection and consent

4.6 Technical & Usage Data

  • Device information
  • IP address
  • App usage behavior
  • Cookies and tracking data

5. Legal Basis for Processing (GDPR & UAE PDPL)

We process personal data based on:

5.1 Contractual Necessity

To provide the App and its services.

5.2 Legitimate Interests

To improve functionality, security, and user experience.

5.3 Explicit Consent

For:

  • Profiling
  • Marketing communications
  • Personalized recommendations

6. Profiling & Automated Decision-Making

The App uses profiling techniques to:

  • Recommend grooming routines
  • Suggest products and treatments
  • Personalize user experience

This profiling is based on user-provided data and behavioral data.

No decisions with legal or similarly significant effects are made solely by automated means.

7. Marketing Communications

With your explicit consent, we may:

  • Send promotional emails or notifications
  • Recommend products and services
  • Share educational content

You may withdraw consent at any time via:

  • Account settings
  • Unsubscribe links
  • Direct contact

8. Data Sharing & Third Parties

We do not sell personal data to third parties.

We may share data with:

8.1 Service Providers (Processors)

  • Hosting providers
  • Analytics providers
  • Communication platforms

All processors are contractually bound by data protection obligations.

8.2 Legal Authorities

When required by law or regulatory authorities.

9. International Data Transfers

Data may be transferred outside the UAE or EU.

Where applicable, we ensure:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions (where available)
  • Equivalent safeguards under UAE PDPL

10. Data Retention

We retain personal data only as long as necessary:

  • Active account duration
  • Legal and regulatory requirements
  • Legitimate business purposes

Upon account deletion, data will be:

  • Deleted
  • Anonymized
  • Or retained where legally required

11. Data Security

We implement appropriate technical and organizational measures, including:

  • Encryption
  • Secure storage systems
  • Access controls
  • Monitoring and security protocols

However, no system is completely secure.

12. User Rights (GDPR & UAE PDPL)

You have the right to:

  • Access your personal data
  • Request correction
  • Request erasure (“Right to be Forgotten”)
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Request data portability

Requests can be submitted to:
[Insert Email Address]

We will respond within legally required timeframes.

13. Groomer Responsibilities (Important Clause)

Groomers using the App agree that:

  • They have obtained explicit consent from pet owners before entering pet data
  • They comply with GDPR and UAE PDPL obligations
  • They act as independent data controllers for their clients’ data
  • They indemnify Animal Deluxe Trading LLC against unlawful data use

14. Cookies & Tracking

We use cookies and similar technologies to:

  • Improve functionality
  • Analyze usage
  • Personalize experience

Where required, consent is obtained before use.

15. Children’s Data

The App is not intended for individuals under 18 years of age.

We do not knowingly collect data from minors.

16. Changes to This Policy

We reserve the right to update this Privacy Policy.

Material changes will be communicated via:

  • App notifications
  • Email
  • Website updates

17. Contact & Complaints

For data protection inquiries:

Animal Deluxe Trading LLC
Email: [Insert Email]

Users in the EU may lodge complaints with their local Data Protection Authority.

18. Acceptance & Consent

By creating an account and using the App, you:

  • Confirm that you have read this Privacy Policy

  • Agree to the processing of your personal data

  • Provide explicit consent for:

    • Profiling
    • Marketing communications

19. Transparency Commitment

In line with our philosophy of transparency—similar to how product ingredient disclosure (INCI) ensures full visibility in cosmetics —we are committed to providing clear and accessible information about how your data is used.